Website speed matters because it directly affects the user experience of visitors to your site. If your website takes a long time to load, users are likely to become frustrated and may even leave before the page finishes loading. This can lead to a high bounce rate, which is the percentage of visitors who leave a website after only viewing a single page. A high bounce rate is a signal to search engines that your website is not providing a good user experience, which can negatively impact your search engine rankings.
In addition to the impact on user experience, website speed also has a direct impact on your business. Studies have shown that faster websites lead to increased conversions and revenue. For example, a study by Akamai Technologies found that a 1-second delay in page load time can lead to a 7% reduction in conversions. Similarly, a study by Walmart found that every 100-millisecond increase in page load time resulted in a 1% decrease in conversions.
Another reason why website speed matters is that it can affect the cost of hosting your website. If your website is slow, it may require more resources from the server to deliver the content to users, which can increase your hosting costs.
There are many factors that can affect the speed of a website, including the size of the images on the page, the number of elements on the page, and the quality of the hosting provider. By optimizing these factors, you can improve the speed of your website and provide a better experience for your users.